What is Pay Per Click

Pay per click (PPC) (also called cost per click) is an Internet advertising model used to direct traffic to websites, where advertisers pay the publisher (typically a website owner) when the ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system. PPC "display" advertisements, also known as "banner" ads, are shown on web sites or search engine results with related content that have agreed to show ads. 
 PPC is essentially a method of advertising your website on search engine results (in the sponsored result listing) where advertisers bid against each other to be the top search result on particular keywords or keyword phrases. For e.g. you have a website that offers computer items and peripherals and you want it to appear in the sponsored results of 'Overture', you can simply create an account and place appropriate bid for your website. 

Pay Per Click (PPC) is a pricing model that guarantees that your website will appear in list of results for a search queries that have been specified by you. You website’s ranking is determined on the basis of what you pay. The highest bidder gets the highest ranking.

In order to manage a successful PPC campaign, you need a group of professionals - as Broadway Infotech to do the concrete ground work and ample research and analysis. Choosing right keyword and the right search engine to advertise are the keys for a successful PPC campaign.

             Career in PPC:

For choosing pay per click as a career option you must be aware about the kind of career opportunities that are currently available in this industry. After completing our ppc course successfully you will emerge as a full fledged Certified Pay Per Click Professional and you will be able to grab all the top pay per click jobs and opportunities available in this industry.
You can work in the best ppc companies on various job positions like some of them mentioned below :-

1 Pay Per Click Advertising Executive

2 Pay Per Click Advertising Manager

3 Senior PPC Campaign Executive

4 Senior PPC Campaign Leader

5 Senior PPC Team Leader

6 PPC Consultant

7 PPC Specialist

8 PPC Manager

9 PPC Analyst


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