
Pay-per-click is also known as cost-per-click. Pay-per-click is basically an advertising schema model used to promote websites by directing more traffic in which advertisers pay the publishers i.e the owner of the websites when the ad is clicked. In simple words the amount spent to get an advertisement clicked is known as Pay-per-click.
Those ads are shown on the search engines and also on other websites as well.
Generally Cost-per-click can...